You run a business, maybe you’re really small, maybe it’s a side gig, maybe you hand make items, maybe you’ve only just started, so does your business really need a website?
You may of noticed that most experts agree that Yes, you need a website, but why?
The only way to make sure you show up as a business when someone searches for your service or product is to actually have an online presence.
“But, I’ve got Facebook, Instagram …” I hear you say. Well, that’s awesome. I believe all businesses should be on at least one form of Social Media, however, there are a few issues to consider.
Most consumers will still search for a company online, even if they found said company through Facebook, they will try to find a website. Yes, your Facebook Business Page will come up in the search, however, some people (very few) are not on Facebook and/or don’t trust it.
How many times have you seen a Facebook Ad and instead of clicking on the link, you go to your web browser and search them? (Or am I the only one who doesn’t trust links?)
A website gives credibility to your business, it lets your audience know that you are legit and you mean business. Consumers are more likely to purchase or even just interact with you if you have a website.
It is also another great touch point with your audience. You can include things on your website that cannot be included in your Facebook Page. Think answers to common questions. Yes, you can answer them in posts, but that would mean your customer is scrolling through random posts, when they could just click on an FAQs page.
Your Social Media pages are also not owned by you. What happens if Zuckerberg decides he’s going to close everything down and retire on his billions? Ok, not likely to happen, but massive Facebook server crash? That’s a real threat. A website is YOUR property, hosted on a separate server to your Socials.
You can customise your website however you like and speak to your audience directly, you not only control the website, but the information – no sneaky algorithms hiding your content.
Your website doesn’t need to ‘sell’ something. It can be purely information – where to find you, how to contact you, answers to common questions and a communication platform to your customers. It doesn’t even need to be big, in some cases one or two pages can be fine.
It also doesn’t need to be costly. There are plenty of low cost options for domain names, web hosting and there are FREE website builders. Feel free to hit me up if you need some recommendations.
They are relatively simple to build yourself (no coding needed) or getting someone to build one for you may not be as expensive as you think.
If you need some help with how to go about creating a website or your have one that has been neglected for too long, contact me to see how I can help.