Email marketing is one of the most successful forms of marketing, but it can be difficult to master, especially if you’re short on time, which, let’s face it, aren’t we all. This is where email automation can come in very handy.
Automated emails are more personalised and relevant to the recipient and therefore are much more likely to be opened and clicked on. Ever get a Welcome email, Birthday email or an Order Receipt on email? Unless the company was paying someone to sit there and wait for you to order something, these would of been automated. And they are not just for big companies. With a little set up work, you can target specific audiences with specific messages without having to do anything.
So, why would you send an automated email?
If you have an online store, you are probably already sending automated receipts. You may even be sending a few emails with some extra info, such as shipping details and updates. But you could also be sending additional emails to anyone who has purchased your products…
Someone has just signed up to your mailing list – great! Now what? Send them an automated email to say Hi. You can even send them a series of emails to let them know about you, your company, your products and/or how to use your services.
Lead Generation (or Optin emails)
You have a great freebie on your website and you offer it to your audience in exchange for their email address. Similar to the Welcome sequence above, you can send automated emails following on from their download. The first is usually the link to the freebie they asked for. Though you can also have this set up so they can access it from your site as soon as they sign up, it is also a good idea to email the link to them as well. I, for one, tend to have about 50 tabs open in my browser and every so often, I close them down forgetting what they were. Sending an email with the link means that more people are likely to actually view your freebie and continue on the customer journey with you
Follow up or Nurture sequences
After the Welcome Campaign or Lead Generation email, you can set up a whole sequence of emails to nurture your audience and send them through the customer journey building the all important know, like, trust factor. You can even promote your paid offers throughout these sequences and bring them from free download to paying customer.
Got a big event coming up and want to make sure you get lots of attendees, set up an automated email campaign to introduce the event and get people buying tickets, then remind them that the event is coming up.
Who doesn’t love getting messages or even special offers on their birthday?! If your email list includes birthdays for your customers, set up an automated email to send them a little birthday cheer.
We all know that customer feedback is really valuable to any business, so why not send out customer feedback surveys via automated email. Get a better idea of what your customers want and gain some valuable insight – all done automatically.
It can take a bit to set up, but once done, automated emails can be a really profitable piece of your marketing strategy. If you want some further info or would like some assistance in setting up automated emails for your business, get in touch today.